Usecase

Analyzing the effectiveness of different marketing channels

Create a single source linking all of your marketing activities, so you can pull out the data that matters.
Embedded dashboard: this data is coming live from Morph.

Overview

In order to evaluate which channel is most effective in retail advertising, it is necessary to integrate information such as ad analytics and Shopify payment data.

This is a very time-consuming process that traditionally requires manually entering the data into Excel, parsing it, and creating graphs.

With Morph, you can easily manage, analyze, and visualize the data necessary to distribute your marketing findings to the managers and teams that need it most.

Data sources

  • Shopify
  • Advertising analytics
  • Google Analytics
  • Data from marketing automation tools (eg: Hootsuite)